We are very excited about the year ahead and the new season, but mostly the new designers we are adding !
We are finally coming to the point where 98% of our brands are from Scandinavia and mainly Denmark.
Giving yourself the boundaries of everything, coming from Scandinavia, isn't always easy. It can take time time to source the right brands, the right quality and price point, the right companies to work with and the right feeling that will work outside Scandinavia. The challenge is finding the right brands, be it small or bigger brands which are also not yet represented in the UK.
More great labels will be arriving at Wild Swans this spring ..