Tuesday, 15 June 2010

Lollys Laundry - Interview Series

Lollys Laundry

Here are a few words of an interview we did with Kamilla. Kamilla Byriel is the designer behind Lolly’s Laundry, a practical but sexy range of clothes from dresses to waistcoats.

I was born and raised in Aarhus, Jutland and sewing and fashion were part of my childhood.

From a young age my mother made her own patchwork dresses - so from when I was little I would be sat next to my mother and copying her sewing my own doll clothes. Later we lived in Bayreuth, Germany where my father sang in the Wagner Opera and my mother made the costumes for the opera. I have spent many hours at The Royal Opera House in Copenhagen as my father was also an opera singer there. I have always been very inspired by the costumes and in general tend to find a lot of my inspiration from the world of theatre.

 With my mother and father influence at home it was always on the cards for me to be working in fashion. This is what I love to do - I love to make clothes and put them together. I am definitely a self-starter and love to see things grow- I see it as a big challenge to make wearable clothes that will suit you no matter if you’re big or small, that all body shapes can wear and feel comfortable in either for more casual use or even evening.

Price and quality always go hand in hand and I put a lot of focus on ' value for money' this very often if connected to being a little smart about how you do things, styling, how one puts the clothes together. For me the most important thing is to create clothes that one can understand, that are suitable for a fair price.

No one in my family has a fashion background. I just come from a very creative family as I mentioned my mother would always be sewing and painting so I had the urge to create right from my childhood. A lot of my family members are self-employed so for me it is a natural to be self-employed too and have had success with everything I have done. I have 5 people working for me that I couldn't live without; we have a really good team.

My biggest influences are my customers - I have a really good relationship with my customers and listen to what their needs are. I think this is a big part of having success that you listen to what the shops are telling you they are the ones that have the closest contact to the final consumer. The shops are the ones that can make the clothes sell by knowing what they want.

This is the second company I have started both have been successful. They last company I got bought out by my old partner and left it to who has carried it on to date. I am so happy that Lolly's Laundry is going so well and fortunately can't feel the economic crisis as much as others. We are selling lots of clothes and getting a lot of positive emails from customers saying it is their favourite clothing and our dresses are the ones they won't let go. It is fantastic, as nothing beats this type of affirmation.

For me with Lolly’s Laundry it is not about the age it is about the styling and personality. The silk dresses that have feminine cuts, lovely knitwear and lots of light weight cotton tops. The soft leather with edgy details has been very on trend this season.

To build the collection I pretty much gather it from anything I can. From the theatre world, film and people on the streets and obviously my trips to India where they have so many beautiful prints and colours, I love second hand shops, markets.

Right now I am focusing 100% on Lolly's Laundry as there is so much to develop with this. It is an interesting little company with huge opportunities. We are growing and it is important to concentrate on that. We have only existed for 2 years and got so far already. We are exporting to 6 countries and have become well established on our home market.

Lollys Laundry

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